Continued high demand for the iPhone 13 series helped Apple maintain the second highest market share among global phone manufacturers at 17%. China’s Xiaomi, Oppo, and Vivo were third, fourth, and fifth respectively. Each of these firms had declines in phone shipments during the second quarter leaving them with global market shares of 14% (Xiaomi), 10% (Oppo), and 9% (Vivo).
Samsung and Apple each had decent performance during Q2
Another Canalys analyst, Toby Zhu, stated that the supply chain is concerned because of the dropping demand for smartphones. That makes sense of course since lower demand for handsets leads to a decline in the number of units built which in turn reduces demand for the supplies needed to manufacture smartphones. Zhu adds “While component supplies and cost pressures are easing, a few concerns remain within logistics and production, such as some emerging markets’ tightening import laws and customs procedures delaying shipments.”
“In the near term,” Zhu added, “vendors will look to accelerate sell-through using promotions and offers ahead of new launches during the holiday season to alleviate the channel’s liquidity pressure. But in contrast to last year’s pent-up demand, consumers’ disposable income has been affected by soaring inflation this year. Deep collaboration with channels to monitor the state of inventory and supply will be vital for vendors to identify short-term opportunities while maintaining healthy channel partnerships in the long run.”
