Samsung’s return to the top of the smartphone world had been led by strong sales of its Galaxy S24 flagship line
Helping turn things around this year for Samsung was the January release of the flagship Galaxy S24 line. By the end of February, 6.53 million units of the series had been sold thanks in part to new AI features including the ability of the phones to offer users real-time language translation during a phone conversation, and Circle to Search. With the latter, an item circled on the screen by the user is run through Google Search.
Last year, IDC said that Apple had a leading 20.1% share of the global smartphone market which topped Samsung’s 19.4% which had declined from 2022’s leading 21.7%.