Analytics firm Atlas Research & Consulting estimates that as of the fourth week of launch, Samsung had sold 590,000 units of the S21 series. Although this is still below Galaxy S8’s sales of 620,000 units during a comparable period, it is 1.5 to 2 times higher than S20’s sales.
In addition to the relative affordability of the new flagships, campaigns launched by carriers to win 5G subscribers also seem to have helped. Though not mentioned in the report, the earlier than usual launch of the smartphones might have been a factor too.
The base model, which starts at $800, seems to be the most popular of the lot, accounting for nearly 50 percent of the sales. Last year’s Galaxy S20 made up 30 percent of total shipments.