Apple shipped more Apple Watch units during Q2 but saw its share of the market decline
During Q2, Apple remained on top of the global smartwatch market while Samsung leapfrogged Huawei for second place
The Apple Watch Ultra is the tech giant’s new premium smartwatch
A new challenger will enter the smartwatch space next month
Chen adds, “Smartwatch users are better informed about smartwatches and will choose the devices that offer the best tracking capabilities for their intended use cases, for general health tracking or sports performance tracking. The premium user experience extends from attractive designs and good build quality to intuitive software, seamless ecosystem integration and effective health tracking. While challenging, vendors must build experience and knowledge in developing software and tracking algorithms, combining them with a robust digital health strategy to win in the long term.”
