“SaaS and cloud-enabled applications continue their growth across the enterprise applications market,” said the study’s author, Mickey North Rizza, group vice president of Enterprise Software at IDC. “With new innovation such as generative AI and its plethora of use cases, the opportunity to reshape businesses with intelligent technology using cloud applications brings greater competitive advantage.”
Experience orchestration
IDC has identified a move among adopters of generative AI to what it calls “experience orchestration,” where enterprises orchestrate “a meaningful value exchange between the organization and their key stakeholders.”
When it comes to software purchases, “Experience-orchestrated businesses are leveraging more modern, innovative, and intelligent enterprise applications, improving their decision velocity with smarter business decisions and ultimately bringing greater differentiation for organizations globally,” the study said.
