The challenge here is that, while from a security perspective we may agree that it is wise, it could inevitably put developers and vendors at a competitive disadvantage. Those who don’t prioritize secure-by-design can get features, functionality, and products out to market faster, leading to potentially more market share, revenue, customer attraction/retention, and more.
Additionally, many vendors are venture-capital backed, which comes with expectations of return on investment — and the reality that cyber is just one of many risks their business is facing. They must maintain market share, hit revenue targets, deliver customer satisfaction, raise brand awareness/exposure, and achieve the most advantageous business outcomes.
It is a challenge to maintain a singular focus on cybersecurity: Companies have finite time, attention, and resources, and especially in their earlier phases must allocate those resources strategically to ensure the growth and resilience of the overall organization.
