Sensor Tower acquires Video Game Insights to expand into PC and console data

Sensor Tower has acquired market research company and games intelligence platform Video Game Insights in a move to expand coverage into PC, PlayStation and Xbox games.

Video Game Insights’ data has historically revolved around Steam, tracking over 150,000 titles on the platform and monitoring metrics like revenue, sales, player engagement and wishlist trends. The company also launched an intelligence initiative for consoles in recent months.

Its users include Krafton, Ubisoft, Bandai Namco and Smilegate.

As of the acquisition, Video Game Insights will operate as Video Game Insights by Sensor Tower.

Data-driven deal

Through the deal, Sensor Tower will aim to deliver a holistic and comprehensive cross-platform perspective of the games industry. The value of the deal was not disclosed.

“Gaming is a significant part of the digital economy, and with this acquisition, Sensor Tower is excited to offer our customers gaming insights across mobile, PC, Xbox and PlayStation,” said Sensor Tower CEO Oliver Yeh.

“Video Game Insights has become a trusted name in the industry, providing its customers with reliable estimates on sales, pricing, engagement and ratings. We look forward to working with the entire Video Game Insights team to continue to innovate and provide Sensor Tower customers with the most comprehensive gaming insights.”

Video Game Insights co-founder and CEO Karl Kontus commented: “We are thrilled to join Sensor Tower and further our goal of providing the industry with a comprehensive view of the gaming ecosystem.

“The power of our combined datasets provides deeper insights into market trends, competitor strategies and user preferences, allowing our customers to grow and scale at a faster rate than ever before.”