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Multiplatform studio Skybound Entertainment has acquired mobile ad tech company Maple Media from Shamrock Capital.
Skybound, the studio behind franchises like Invincible and The Walking Dead, said the acquisition will support its expansion plans by adding new revenue streams, proprietary app management technology, and a strong subscriber base.
The acquisition will allow Skybound to leverage Maple Media’s expertise in mobile app operations, which has driven over 600 million lifetime downloads, to deliver stories across multiple platforms, including comics, video games, TV, and mobile.
New ways to deliver
“Bringing Maple Media into the Skybound universe is a game-changer,” said Skybound CEO David Alpert. “This enables us to fluidly connect our great IP directly to our audience.
He added: “We look forward to building and expanding these opportunities with Michael Ritter, Founder and CEO, David Bos, COO, and the rest of the Maple Media team, as the partnership strengthens our ability to connect content directly to audiences like never before.
“Together, we’re unlocking new ways to deliver for our creators and fans while staying true to our mission of putting them first.”
Maple Media founder and CEO Michael Ritter commented: “We’re thrilled to join the Skybound Entertainment family and bring our expertise in mobile apps to a company that shares our passion for engaging and meaningful content.
“This partnership not only strengthens Maple Media’s ability to scale and innovate but also opens up exciting new opportunities to integrate Skybound’s iconic IP into the mobile space. Together, we look forward to creating unique, impactful experiences for millions of users worldwide.”
