SoftBank’s announcement suggests Ampere will collaborate with other SBG companies, potentially creating a powerful ecosystem of Arm-based computing solutions. This collaboration could extend to SoftBank’s numerous portfolio companies, including Korean/Japanese web giant LY Corp, ByteDance (TikTok’s parent company), and various AI startups.
If SoftBank successfully steers its portfolio companies toward Ampere processors, it could accelerate the shift away from x86 architecture in data centers worldwide.
Questions remain about Arm’s server strategy
The acquisition, however, raises questions about how SoftBank will balance its investments in both Arm and Ampere, given their potentially competing server CPU strategies. Arm’s recent move to design and sell its own server processors to Meta signaled a major strategic shift that already put it in direct competition with its own customers, including Qualcomm and Nvidia.
“In technology licensing where an entity is both provider and competitor, boundaries are typically well-defined without special preferences beyond potential first-mover advantages,” Kawoosa explained. “Arm will likely continue making independent licensing decisions that serve its broader interests rather than favoring Ampere, as the company can’t risk alienating its established high-volume customers.”
Industry analysts speculate that SoftBank might position Arm to focus on custom designs for hyperscale customers while allowing Ampere to dominate the market for more standardized server processors. Alternatively, the two companies could be merged or realigned to present a unified strategy against incumbents Intel and AMD.
“While Arm currently dominates processor architecture, particularly for energy-efficient designs, the landscape isn’t static,” Kawoosa added. “The semiconductor industry is approaching a potential inflection point, and we may witness fundamental disruptions in the next 3-5 years — similar to how OpenAI transformed the AI landscape. SoftBank appears to be maximizing its Arm investments while preparing for this coming paradigm shift in processor architecture.”
