These setbacks come at a difficult time for Sonos. The company’s stock price has declined by 32% this year, contrasting with the broader market’s gains. This year was supposed to be a period of expansion for Sonos, with the launch of new products. However, the app crisis has forced the company to shift its focus to addressing the software issues.
The new Sonos Ace headphones | Image credit — Sonos
While it’s understandable for hardware glitches to cause delays, software issues are typically resolved more quickly. The fact that Sonos is still grappling with the fallout months later underscores the severity of the situation. The company has already had to lay off employees, likely due to the financial impact of the app problems.
It remains to be seen whether Sonos can recover from this setback. The company’s reputation for quality audio products remains intact, but the app crisis has undoubtedly damaged its image. It will be crucial for Sonos to address the software issues effectively, and deliver the high-quality products that it is known for, in order to regain the trust of its customers.
