That’s because Apple effectively stopped making those kinds of figures public back in 2019, when around 60 million people were subscribed to the company’s paid Music platform. Of course, many unofficial guesses and estimates followed, with one from 2021 boosting that number to 78 million and one from last year circling 88 million.
It’s equally true that Apple is very clearly prioritizing the profitability of its “Services” division as a whole over the subscriber growth of each individual platform, while Spotify continues to bleed money as it brings in more and more listeners.
We’re talking a €231 million ($250 million) operating loss for the Sweden-based company behind the world’s most popular audio streaming product between October and December 2022 alone, and although things like “higher personnel costs” and “higher advertising costs” are blamed for this latest financial deficit, the truth is Spotify last posted a quarterly profit all the way back in 2019.
