The use of the phrase Beast Mode has a couple of different meanings for this spot. It refers to the food that is being ordered by the running back, but it also is a take off on Lynch’s NFL nickname of Beast Mode.
Microsoft says, “It’s time for Feast Mode! With App Groups and two high-resolution touchscreens, do it like Marshawn Lynch and double up. Who’s hungry? Pair your favorites and do one better with Surface Duo.”