While the iPhone 13 made up 38% of first-quarter iPhone sales in the U.S., the year-ago leader in this category was the iPhone 11 with 24% of sales. The iPhone 12 was right behind with a 22% share during the first quarter of 2021.
The iPhone 13 series made up 71% of U.S. iPhone sales in the first quarter
The iPhone mini models, expected to be removed from the lineup with this fall’s iPhone 14 series, continue to have poor sales with the iPhone 12 mini and iPhone 13 mini each accounting for only 3% of iPhone purchases in the U.S. during the initial quarter of 2022.
Fewer iPhone owners are holding on to their device for 3 years or more
Levin adds, “In the past year the age of the old phone declined steadily, and now only about 20% of buyers had their previous phone for three years or longer. Since the market shifted to unsubsidized phone sales on installment contracts, the age of old phones climbed as owners enjoyed using their paid-for phones. Recently that trend reversed, perhaps as options for trading-in high value used phones continued to improve.”
