That’s a feat only surpassed by the New England Patriots on the football field and, we’re guessing, Verizon in the advertising arena as far as the top US wireless service providers are concerned.
That shouldn’t come as a big surprise to folks familiar with some of Magenta’s most high-profile marketing efforts and publicity stunts over the last couple of years, including a series of commercials starring Zach Braff and Donald Faison of “Scrubs” TV fame.
Of course, recruiting none other than John Travolta to help perform the famous “Summer Nights” bop from “Grease” with slightly different lyrics was a good move on the “Un-carrier’s” part, and once you embrace the undoubtedly intentional cheesiness of the new 60-second ad, you may even learn to appreciate its breezy tone and family-friendly humor.
