A stillborn experiment?
It’s truly hard to wrap our heads around the logic of this type of “classified” communication for a company that was so open and transparent about its wireless business not so long ago, but at least we now know for sure (not thanks to T-Mobile‘s PR department) that the controversial forced plan migrations were intended as “a very small test.”
In other words, Magenta was only planning to give a “small subset of customers who are on older rate plans” the “opportunity” to get “more features and more value relative to what they currently have” at a slightly higher price. That doesn’t sound quite as bad as what most people gathered from last week’s leaked documents, but whether this was indeed T-Mobile‘s initial aim or not, the “test” should have been disclosed and clearly detailed much earlier than today and in a much more open fashion.
So are the forced migrations still happening?
You might think that the response to T-Mo’s “very small test” was bad enough to convince Sievert there’s no point in going ahead with such an obviously failed experiment, but believe it or not, that aforementioned “small subset of customers” on older plans in need of an upgrade should still expect a notification to alert them of a future change.
The notification will come by way of “a text and/or email” at an unspecified time… unless, of course, T-Mobile eventually decides to cancel the test, which would probably be for the best.
If that doesn’t happen and you do end up getting a message informing you of the possibility of a migration to a higher-value and higher-cost plan, fret not, as the “Un-carrier” will offer you the option to stay on your “current plan or a similar plan” if that’s what you want.
