What we’re dealing with here right now is a steep 19.1 percent decline for the market as a whole compared to the global score posted at the end of the first three months of last year, and that’s reflected in a double-digit drop for no less than four of the top five vendors out there.
In these circumstances, Huawei can actually be content with slipping just 9.7 percent year-over-year, which allowed the Chinese tech giant to jump from fifth to third place, leaving both Lenovo and Amazon behind. What’s interesting is that Amazon and Huawei have traded positions between Q1 2022 and Q1 2023, which means that Lenovo was able to hold on to its fourth spot among the world’s largest tablet vendors despite seeing its sales figures plummet by 37.1 percent.
In first and second places respectively, Apple and Samsung suffered pretty similar year-over-year dips in Q1 2023, which allowed both companies to improve their market shares at the expense of the likes of Lenovo and Amazon.