The global tablet market reports its fifth straight quarter with lower shipments on an annual basis
During the height of the pandemic, kids were attending classes remotely and adults were working out of their homes. Tablets were being used for both work and play. During the day, your basic everyday slate could handle streaming video from a classroom or a boardroom. And when school or work was over for the day, the same device would provide entertainment in the form of games, movies, and other entertainment available via installed apps.
Apple, Samsung, and Amazon were the top three manufacturers in the global tablet market last quarter
The “Others” category, which includes a mishmash of other names we didn’t mention, saw third-quarter tablet shipments rise 21.6% worldwide to 6.9 million slates. This conglomerate of tablet manufacturers combined for a 19.7% share of the global tablet market in Q3.
Despite the current weakness in the industry, the future looks good for the tablet market
Canalys Analyst Himani Mukka said, “The reduced need for tablets in the post-pandemic world has been exacerbated by increased macroeconomic pressure on consumer spending. With in-person education largely resumed and people spending less time indoors and on devices, expenditure on refreshing or upgrading tablets is plummeting as household budgets are pared back. But promotional activity by vendors and retailers, including back-to-school deals, along with rising deployments in the commercial sector, have helped keep shipment volumes at a higher level than before the pandemic.”
