Zynga have announced the acquisition of Israeli mobile growth and app store optimisation (ASO) platform Storemaven for an undisclosed amount. This marks the first…
Tag:
acquisition
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GamingMobile GamingNews
App Store Optimisation’s increasing role in user acquisition | Pocket Gamer.biz
We spoke with Simon Thillay, Head of ASO for AppTweak about App Store Optimisation ahead of his panel at our upcoming Pocket Gamer Connects…
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GamingMobile GamingNews
Hear from the leading experts in user acquisition at Pocket Gamer Connects Helsi | Pocket Gamer.biz
You work hard to earn your players, and now, it’s time to figure out exactly how you can keep them around. We’ve got the…
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India’s antitrust watchdog has approved PayU’s proposed acquisition of payments gateway BillDesk, the second largest M&A deal in the South Asian market’s consumer internet…
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GamingMobile GamingNews
UK competition regulator calls for review of Microsoft’s acquisition of Activisi | Pocket Gamer.biz
The Competition and Markets Authority (CMA) – the UK’s competition regulator – has signaled its intent to conduct an in-depth review of Microsoft’s acquisition…
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GamingMobile GamingNews
Optimise your user acquisition experience with the UA Update track at Pocket Gam | Pocket Gamer.biz
Having a good user acquisition strategy is paramount in generating new installs and attracting new users. Get the inside scoop on how you can…