An evolving market calls for an evolved approach to user acquisition. One that treats players as individuals and weighs each user’s needs against all…
acquisition
-
-
LinuxNetwork SecurityNewsOperating SystemPC & LaptopServerSoftware
How Axel Johnson International’s IT division handles constant acquisition
Axel Johnson International is an industrial group within Axel Johnson, which also owns Swedish food retailer Axfood and Dustin, the online IT partner in…
-
GamingMobile GamingNews
AppsFlyer closes the year strong with second acquisition in less than a month | Pocket Gamer.biz
Analytics company AppsFlyer has finalised its second acquisition in under a month by acquiring AI-driven platform oolo. The user acquisition and monetisation platform can…
-
GamingMobile GamingNews
Sega teases the ‘Segaverse’ with Rovio acquisition central to its transmedia str | Pocket Gamer.biz
Sega’s COO and president of transmedia Shuji Utsumi opened RovioCon 23 in Helsinki with a confident insight into a bold transmedia future for the…
-
China has cleared Broadcom’s $69 billion acquisition of VMware, leaving the two companies free to close the transaction on November 22. Although the deal…
-
GamingMobile GamingNews
Unity partners with Roku to offer bring user acquisition campaigns to the big sc | Pocket Gamer.biz
Unity are partnering with connected TV maker Roku to deliver a new avenue for app makers to place ads for their apps. Now, from…