The US Federal Trade Commission (FTC) is seeking to strengthen its guidelines in an effort to stop advertisers from posting fake positive reviews and…
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advertisers
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InternetNewsSocial Network
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts – TechCrunch
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous…
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InternetNewsSocial Network
Twitter latest filing admits to risk of losing of advertisers and staff due to Musk takeover – TechCrunch
Just ahead of its presentation to media ad buyers later this week at the 2022 NewFronts, Twitter acknowledged in a new SEC filing that its…
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InternetNewsSocial Network
If Musk makes Twitter less palatable for advertisers, it has few avenues to recoup lost incomes – TechCrunch
Good morning, team! We’re working toward the end (?) of the Musk-Twitter saga now that the deal is loosely settled and the social media…
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After Apple created chaos in the advertising industry last year with the App Tracking Transparency (ATT) feature, experts in the field are concerned that…
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Disney data clean room helps advertisers leverage audience analysis
For years, Disney Advertising Sales has been staking out the new frontier in data and analytics to better help its customers find the right…