Stay Informed Get Industry News In Your Inbox… Sign Up Today Data-driven marketing firm Claritas has partnered with in-game advertising platform Anzu to offer attribution…
Tag:
Attribution
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GamingMobile GamingNews
Navigating the Storm: How Creative-Level Attribution is Changing Mobile Marketing
Stay Informed Get Industry News In Your Inbox… Sign Up Today Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution…
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HackingNewsSecurity
SpyCloud Embeds Identity Analytics in Cybercrime Investigations Solution to Accelerate Insider and Supply Chain Risk Analysis & Threat Actor Attribution
IDLink, SpyCloud’s new automated digital identity correlation capability, is now core to its industry-leading Investigations solution used by CTI teams, security operations, fraud and…
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GamingMobile GamingNews
Why attribution and marketing mix modelling aren’t delivering results for games marketers
Stay Informed Get Industry News In Your Inbox… Sign Up Today This article was written by Incrmntal CEO and co-founder Maor Sadra. Mobile games…
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GamingMobile GamingNews
Appodeal partners with Adjust to enrich its growth platform with Attribution Ins | Pocket Gamer.biz
Appodeal has joined forces with Adjust, the mobile marketing analytics platform, to deliver a growth experience to all mobile app and game creators. With this…
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GamingMobile GamingNews
Swaarm launches its Privacy Enabled Attribution Chain for fixing UA | Pocket Gamer.biz
German performance-based marketing platform Swaarm has announced the launch of its Privacy Enabled Attribution (PEA Chain); something it calls a ‘first-of-its-kind attribution chain methodology…
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