The gaming industry has seen massive growth over recent years, with the mobile market alone projected to be worth $250 billion by 2030. But…
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Behavioural
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GamingMobile GamingNews
Katya Moskalenko “Brands need behavioural data to tap into the gaming industry’s | Pocket Gamer.biz
Marketing your game and understanding your target audience is more important than ever as developers are contouring to release games into an ever growing…
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GamingMobile GamingNews
TENTUPLAY on how Behavioural Segmentation grants valuable player insight | Pocket Gamer.biz
Understanding your audience is a core element of managing live ops. The tried and tested way to gain player insight is to organise it…