In-game advertising platform Anzu has teamed up with international tech agency League-M Europe to bring ads to more European brands. Through the partnership, Anzu…
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brands
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GamingMobile GamingNews
Over half of gamers prefer spending on brands “with a purpose” | Pocket Gamer.biz
Gameloft teamed up with Vivendi Brand Marketing to conduct a report on what gamers expect from brands. The companies found that one in two…
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GamingMobile GamingNews
Mediatonic brings its brands together under new parent Tonic Games Group | Pocket Gamer.biz
Mediatonic Games, The Irregular Company, and Fortitude Games have bundled together to form the Tonic Games Group. Mediatonic and Fortitude will continue to operate…
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Ashwin Ramasamy Contributor Ashwin Ramasamy is the co-founder of PipeCandy, an online merchant graph company that discovers and analyzes business and consumer perception metrics…
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GamingMobile GamingNews
Animoca Brands finalises the sale of its mobile games library to iCandy | Pocket Gamer.biz
Animoca Brands has finalised the sale of its mobile games library to Australian firm iCandy Interactive. The acquisition was first announced in November 2017…