Zynga and its subsidiary Chartboost have announced Chartboost Mediation, the largest expansion of the company’s Helium platform to date. Chartboost is an advertising and monetisation…
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GamingMobile GamingNews
Why Zynga’s Chartboost acquisition is more strategic than reactive | Pocket Gamer.biz
Given the disruption Apple is bringing to the mobile advertising sector, the news that Zynga is acquiring Chartboost for $250 million shouldn’t come as a…
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GamingMobile GamingNews
Zynga acquires adtech outfit Chartboost for $250 million in cash | Pocket Gamer.biz
In an increasingly complex mobile advertising landscape, Zynga has moved to gain market edge with the acquisition of Chartboost. Zynga will acquire 100% of Chartboost…