In the modern mobile landscape, video game campaign strategies are shifting, user acquisition is evolving and ad engagement is increasing. According to Unity’s Mobile…
Tag:
CPI
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iOS CPIs stand at $4.83 from March 2023 to March 2024 while Android maintains a CPI of $0.65 Progressive offers are on the rise,…
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GamingMobile GamingNews
ATT continues taking a toll: The cheapest CPI on Apple still costs more than the | Pocket Gamer.biz
Nearly three years on from Apple’s enforced ATT, the impacts are still being felt in the mobile scape with significant cost disparity remaining in…
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GamingMobile GamingNews
CPI for casual games has fallen, while ROAS has increased | Pocket Gamer.biz
A new report by Liftoff has delved into the casual genre, as it continues to define its place in the post-pandemic world. Although the…
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GamingMobile GamingNews
How accessible, responsible, and inclusive ads are breaking open your CPI | Pocket Gamer.biz
PocketGamer.biz does not need to express how vital user acquisition is to the mobile games industry. With IAPs driving less than 50 per cent…
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GamingMobile GamingNews
How did Multi Maze 3D go from high CPI to a worldwide profitable hit? | Pocket Gamer.biz
Multi Maze 3D by RoboFruits Games was first released in October, and immediately stood out among other hypercasual puzzle games. It reached the top…