The mobile gaming industry is highly competitive, and while it is understandable that developers and studios feel the need to employ various strategies to…
Tag:
creatives
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“Advertising that objectifies women is not only wrong but can hurt the player base the gaming industry and society as a whole.” “It is…
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MobileNews
Google introduces new AI tools for creatives: video-generating Veo, Imagen 3, and Music AI Sandbox
Google is looking towards the future with all its AI announcements during Google I/O. But the improvements in Gemini aren’t the only interesting thing…
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GamingMobile GamingNews
More than 7.8 million new ad creatives were released in Q1 2023, with video ads | Pocket Gamer.biz
Almost 50 thousand advertisers in the mobile games space created new creatives in Q1 2023, accounting for 92.22% of the total number of advertisers,…
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GamingMobile GamingNews
Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop” | Pocket Gamer.biz
In recent years iOS has gone from a goldmine to a minefield for many seeking to approach UA on the platform. When emphasising privacy…
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GamingMobile GamingNews
Speaker Spotlight: Pau Quevedo talks bringing creatives into your UA | Pocket Gamer.biz
The leading games industry conference is almost here. Pocket Gamer Connects London is now less than one week away and what a lineup of…