GTM

I’ve always wondered who gets to name demographic cohorts. My parents were pre-Baby Boomers, which made them part of the Silent Generation. (I’m Generation…

Ali Mitchell is a partner and co-head of EQT Ventures. He helps startups figure out product-market fit and establish the right time to scale.…

Early-stage startups tend to claim that their go-to-market strategy is fully operational. In reality, GTM is a stark numbers game, and even with a…