Pocket Gamer Helsinki 2023 is almost upon us. Set in the picturesque and thriving city of Helsinki, Finland – the spiritual home of mobile…
Tag:
IDFA
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The mobile space is continuously evolving, but it’s important to note that while the mobile market remains the most profitable branch of the gaming…
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GamingMobile GamingNews
Tenjin: 39% of mobile marketing firms have lost money due to IDFA changes | Pocket Gamer.biz
Apple’s 2021 privacy changes led to reduced revenues for two in five mobile advertisers, according to a new report from mobile measurement platform Tenjin.…
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Levi Matkins is CEO at programmatic marketing platform LifeStreet. For a number of years, the writing was on the wall that targeting as we…
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Pocket Gamer Connects Digital #8 has begun and to start we are taking a deep dive into the effect of IDFAand UA performance, as well…
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GamingMobile GamingNews
Overcoming the impact of IDFA: How to survive and thrive in the new advertising | Pocket Gamer.biz
At the start of the year, the mobile games industry was vehemently discussing the potential impact of Apple’s changes to Identified For Advertiser (IDFA)…