In-game advertising company Anzu has reportedly patented a system in order to determine the visibility, attention metrics and other data of intrinsic advertising. Intrinsic advertising…
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GamingMobile GamingNews
In-game ad company Anzu patents tech to measure viewability of intrinsic ads | Pocket Gamer.biz
In-game advertising company Anzu has reportedly patented their existing system of measuring the viewability of intrinsic advertising. Intrinsic advertising is a system wherein adverts are…
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GamingMobile GamingNews
Speaker Spotlight: Amit Monheit explores the growing opportunities for in-game a | Pocket Gamer.biz
The leading games industry conference is almost here. Pocket Gamer Connects London is less than a week away and what a lineup of speakers we’ve got…
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GamingMobile GamingNews
Speaker Spotlight: Chloe Cave explores the growing appeal of in-game ads | Pocket Gamer.biz
Pocket Gamer Connects London is now just two weeks away and what a line-up of speakers we’ve got in store for you. On January…
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GamingMobile GamingNews
Five reasons why it’s more critical than ever to look to in-game advertising | Pocket Gamer.biz
Guy Ben-dov, the Executive Vice President Business Development, HD games at Anzu explains why in-game advertising is more important than ever for making your…
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GamingNewsPC Gaming
Steam Surpasses 10 Million Concurrent Players Actually In-Game for the First Time
It seems like there’s little that can stop the momentum of Steam, as Valve’s PC gaming platform has been knocking down records left and…