Free-to-play mobile game Monopoly Go has been a surprising success story in the mobile space, coming out as 2023’s most successful mobile launch with…
Marketing
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GamingMobile GamingNews
The performance marketing channel you’re probably overlooking | Pocket Gamer.biz
Edward Fuller, CEO of Media Bodies, data-led influencer and Podcast marketing expert, explains why Podcast advertising presents a valuable opportunity to balance performance and…
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GamingNewsPC Gaming
Xbox Series S Refresh Featuring Machine Learning Was Canned Due to SKU Saturation, Marketing Concerns
An Xbox Series S hardware refresh was planned at some point, but the project was ultimately canned due to some concerns, according to rumors…
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GamingNewsPC Gaming
Immortals of Aveum Cost $85M (Without Marketing), Says Ex Dev; AAA Single Player Shooter Was an ‘Awful Idea’
Immortals of Aveum was the debut game of Ascendant Studios, an independent developer with triple-A ambitions. Founded by former Electronic Arts and Sledgehammer Games…
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GamingMobile GamingNews
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game | Pocket Gamer.biz
Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations.…
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GamingMobile GamingNews
Pocket Gamer Connects London: The Audience Accelerator and Marketing Mavens trac | Pocket Gamer.biz
With the 10th anniversary special edition of Pocket Gamer Connects London just a couple of weeks away, we thought it was time to explore…