Social First CEO Mikko Kähärä tells PocketGamer.biz how the studio has found a way to effectively scale its games – cost-effectively – in a…
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postIDFA
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GamingMobile GamingNews
Post-IDFA companies are embracing new UA acquisitions to keep up | Pocket Gamer.biz
While many have praised Apple’s new, user-driven stance to data gathering, for others the reason for its introduction was slightly more sinister. Apple had…
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GamingMobile GamingNews
LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world | Pocket Gamer.biz
User acquisition can be a make-it-or-break-it scenario for game makers. Attracting not just players, but users willing to make in-app purchases is a struggle…
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GamingMobile GamingNews
How brain-training game Impulse optimised UA campaigns and CPAs, post-IDFA | Pocket Gamer.biz
Scaling in a market without identifiers can be challenging – but not impossible. Rather than viewing it as a challenge, some smart marketers frame…
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GamingMobile GamingNews
Mobile firms band together to form the Post-IDFA Alliance | Pocket Gamer.biz
A group of mobile marketing tech companies have banded together to form the Post-IDFA Alliance. Members of the alliance include Liftoff, Fyber, Chartboost, inMobi,…
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San Francisco-based mobile ad network and monetisation platform Vungle has acquired machine learning-based UA platform AlgoLift. The terms of the deal were not disclosed. AlgoLift…
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