T-Mobile is pretty careful in keeping its status as the underdog among US carriers. In its market share gain days when it had the…
Tag:
Uncarrier
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Last November T-Mobile introduced the Un-carrier On, a suitcase full of features compared with your ordinary carry on luggage. Created in partnership with Samsara…
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Ever since John Legere was named CEO of T-Mobile in September 2012, the carrier has always strived to improve the customer experience. Legere turned…
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After years and years of repeatedly and regularly pushing the boundaries of the stagnant US wireless industry (and the buttons of its arch-rivals in…
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Widely criticized for following the competition’s example in all the wrong ways in recent months and vastly reducing the impact of its once industry-disrupting…
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The days of “Dumb and Dumber” marketing might be behind T-Mobile after its costly Sprint acquisition, somewhat surprising John Legere departure, and completely unsurprising…