- Février reveals how TapNation’s company culture fosters creativity and bold moves, driving the daring shifts in its marketing strategy that spurred a near 10% LTV uplift
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Traditionally, studios faced a tough choice: either crank out hypercasual games at speed, or concentrate on crafting deeper player engagement with fewer releases.
TapNation has broken this mould by mastering both approaches and topping one billion downloads just four years after its founding.
On this week’s episode of the PocketGamer.biz Podcast Vincent Février, chief marketing officer at TapNation joins our host Peggy Anne Salz to shares the winning strategies behind the company’s rapid rise and the recent acquisition of UA Hero.
Février reveals how TapNation’s company culture fosters creativity and bold moves, driving the daring shifts in its marketing strategy that spurred a near 10% LTV uplift.
He explores how their focus on product-led growth drives long-term engagement, reveals the CMP TapNation chose to power customer-driven privacy policies, and shares the retention and retargeting strategies proven to keep and call back players.
All good reasons for us to have him back from an encore (you can check out the earlier episode here) and all the more reason for you to listen in for double the insight!
Listen. Learn. Enjoy.
What’s inside:
00:00 – Intro
03:00 – Hiring at TapNation
06:29 – A shift in marketing
11:02 – Product-led growth
13:28 – Where the success comes from
17:24 – Why the next billion downloads will be harder to get
19:22 – Real-growth retention strategies
22:29 – A win-back reward
27:03 – How TapNation hacks hybrid ad mon
33:25 – CMPs affecting revenue
36:39 – TapNation’s main goal in the next 12 months
42:44 – Wrapping up
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