While it’s impossible to track the exact financial impact of Tech Day of Pink, since many participants make direct donations to the Breast Cancer Research Foundation, Smith says they can attribute more than $165,000 donations last year to BCRF. That was just from donations tracked through the benefit concert, silent auction, ntand the walkathon. This year they’re aiming to get that donation number up to $250,000, enough to fund a researcher for a full year through BCRF.
This is the 8th annual Tech Day in Pink, and Smith’s biggest hope is that they “never have to do it again, because we end breast cancer,” but in the interim he hopes the cause continues to grow both in awareness and funding, bringing more tech workers into the fold. He hopes to gain more ambassadors for the cause, bringing in more “people that will continue to drive this cause — until we see the success of the mission.”
“I never would have guessed in year one that that we would have millions of people participating, hundreds of companies, that we would have a concert, or that we’d be doing a walkathon. I want to make sure that this effort continues until we bring breast cancer to an end,” says Smith.
