What’s also weird is that these three unannounced products don’t seem to have caused much of a reaction (either positive or negative) even among those of you who did check out their leaked designs. Almost like you guys (and gals) looked at the images, shrugged, and moved on, which is quite unusual. But after a few days of careful consideration, I think I know exactly what’s going on.
Is Google working on “one more thing”?
That phrase probably doesn’t need much of an explanation for most long-time tech industry followers, but if you’re not aware of its origin, let me give you a name you’re definitely familiar with: Steve Jobs. Apple’s founding father loved to keep the audiences of his electric keynotes on the edge of their seats, constantly saving the biggest announcements and surprises for the end of the company’s events under the “one more thing” mantra.
Wouldn’t you love to see a phone like the Pixel 10 but significantly thinner?
Could Google have become this complacent?
You can never rule out that kind of explanation when looking at such incredibly familiar devices (especially in today’s mobile industry), but this degree of laziness doesn’t line up with the search giant’s behavior over the last few years.
This is a company that totally took us by surprise in 2024 to move from a traditional two-model release strategy to three (non-foldable high-end) devices, and while the Pixel 8 and 8 Pro before that did look rather similar to the Pixel 7 and 7 Pro from 2022, they were certainly not identical.
This is the Pixel 9 Pro, but it could as well be the Pixel 10 Pro. | Image Credit — PhoneArena
