Gartner describes AI as a ‘beacon of innovation’ that companies across all industries are leveraging to save money and increase productivity. But this doesn’t mean AI can do everything, cautions Rudy Wolfs, CTO at Anywhere Real Estate. “While no one can deny the potential and promise of AI, we must be aware of the immaturity of this technology today,” he says. “I spend a lot of my energy calibrating our team’s view of AI, and making sure they understand where it’s strong, where it’s still developing, and where they may be disappointed by what it can and can’t do.”
He does so because he doesn’t want users and business leaders to try AI, fail to get desired outcomes, and then lose faith in it. For Wolfs, it’s important to set the right expectations, use it in ways that best showcase its potential, and give users confidence it can deliver. This is what Wolfs and his team are doing with Anywhere Real Estate’s Listing Concierge, as well as their lead scoring efforts.
AI to enable better listings
According to Wolfs, Anywhere Real Estate’s Listing Concierge offering gives agents a highly intuitive toolset to promote listings. The goal is to make the real estate experience seamless for buyers, sellers, and agents. “We have thousands of agents, listing thousands of properties,” he says, “so anything they can do to speed up the process of putting together and posting a listing is a big win for the business.”
