As we’ve mentioned several times, 2020 saw a huge turnaround in the tablet market. Sales of these devices have been declining over the years as larger-screened phones make owning a slate more of a redundancy. But something came along last year that changed the dynamics of the tablet market: COVID-19. Suddenly, tablets became hot as people used them to work from home and kids used them to virtually attend classes. And at the end of the day, these devices delivered streaming video, music, games and other forms of entertainment.
The Apple iPad remains the most popular tablet in the world
While it might not be the world’s largest smartphone market, the United States is the largest tablet market in the world. After reaching $10 billion in tablet sales in the U.S. last year, that figure is estimated to drop to $9.5 billion this year. And in China, tablet revenue is expected to drop 3% this year to $5.4 billion. Japan will see the biggest decline of any country with a 9.5% drop to $2.5 billion.
