Sony’s mobile business might have become (mildly) profitable recently after years and years of efforts focused almost entirely towards that goal, but unfortunately, it doesn’t look like the Japanese tech giant has learned much from its past errors.
Not as far as the US smartphone market is concerned, at least, since the company’s latest (and presumably greatest) flagship Android handsets seem destined to repeat quite possibly the gravest strategic mistake made by their forerunners.
The Xperia 1 III and Xperia 5 III are expected to be released when?!?
Sony Xperia 1 III
But even though the pattern is pretty clear, it’s certainly disappointing to hear the earliest Sony Xperia 1 III and Xperia 5 III adopters stateside may need to wait until August 31 for their orders to be fulfilled.
Before panicking too much, you should know these “expected availability” dates don’t always stick, so there’s still a chance you might be able to receive your hot new high-end Sony phone a few weeks earlier than August 31. But that’s probably the best you can hope for, at least if history is any indication.
How much will the Xperia 1 III and Xperia 5 III cost?
Sony Xperia 5 III
Finally, if there’s one good thing that could come out of the awfully distant US release of the Xperia 1 III and Xperia 5 III, that’s a potentially mouth-watering pre-order gift.
