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Swedish games studio The Gang has launched an analytics tool for Roblox’s user-generated content, called UGC Insight.
Geared towards UGC creators and developers, the new tool provides an opportunity to track trends in Roblox games and optimise strategies, analysing pricing, game updates, player engagement and more.
The tool also offers a comparison tool, allowing UGC creators to compare a game’s performance against its genre as a whole or specific competitors.
UGC Insight’s data suggests that over 30% of experiences on Roblox are simulation games, making this the most prevalent genre on the platform. This is ahead of obstacle and platformer games at just over 15%.
The time is now
The Gang’s new analytics tool also offers users a tagging system to customise and categorise insights, tracking specific, relevant trends and genres. Furthermore, its Top 100 feature allows users to monitor and analyse the best-performing games.
The tool has arrived in a time where some consider UGC the next big wave for the games industry, as reflected in investment rounds and growth strategies – whether for experiences in Roblox, Fortnite or eventually in EA’s “virtual open-world playground spaces“.
UGC Insight data suggests that in March 2025, Roblox peaked at over 9.2 million daily concurrent users on the 1st and still reached 5.2m on its worst-performing day of the month, March 6th.
“With Roblox’s booming UGC ecosystem, understanding what drives engagement and revenue is key to success. UGC Insight provides developers with real-time data visualisation, game benchmarking and powerful tagging systems to make smarter, more strategic decisions,” stated The Gang.
We interviewed Roblox Studio head Stefano Corazza about the impacts of AI on UGC, which he shared has already begun transforming creation while lowering the barrier for entry – meaning success as a UGC developer can be built more on the quality of ideas as opposed to “the ceiling of their technical skills”.
