As we mentioned, the iPhone 14 Pro Max is the top-selling iPhone in the states accounting for 19% of iPhone sales in the country. The iPhone 14 was next with an 18% share followed by the iPhone 14 Pro and the iPhone 14 Plus with market shares of 13% and 7% respectively. The iPhone 14 Plus continues to show relatively poor results despite the fact that it features a 6.7-inch display and hosts the largest capacity battery ever placed inside an iPhone at 4325mAh.
U.S. market share of the iPhone with Verizon data showing the share of individual models over the last six months
The iPhone 14 Plus is priced at $899 making it a more affordable choice for those who want a large-screened iPhone with a large battery. It replaced the iPhone 13 mini. The mini series debuted in 2021 with the iPhone 12 mini. The much smaller battery was considered to be one of the major reasons why this form factor sold poorly in 2021 and 2022. But even with the larger battery powering the iPhone 14 Plus, the latter has not sold tremendously well.