Just how well are the iPhone 14 Pro and 14 Pro Max selling?
Unfortunately, no one can offer a clear answer to that question yet, and it might be a while until any sort of reliable source will be able to put together an exact and trustworthy estimate of these bad boys’ sales numbers.
While these kinds of adjustments are certainly not unheard of, an increase of “about” 10 percent in the “shipment forecast of iPhone 14 Pro models in 4Q22” feels like a very noteworthy change that could allow Apple to further boost its already impressive average selling price.
Will the iPhone 14 family surpass the iPhone 13’s sales figures?
The fact that you currently need to wait several weeks for new iPhone 14 Pro and 14 Pro Max orders from the US online Apple Store to ship is a very good sign for the company, as well as one of the key reasons why it makes total sense to ramp up the two’s production at the possible expense of the iPhone 14 and as-yet-unreleased 14 Plus.
It also remains to be seen if Apple will ultimately lift its overall iPhone 14 series production goal for the upcoming holiday quarter from the 90 million units set to match what the iPhone 13 quartet scored in the latter stages of last year.
For the time being, the two iOS handset families are still projected to prove (more or less) equally successful, with a gain in profits however expected from this year’s iPhone 14 lineup when all is said and done. As always, Apple wins no matter what.
