Right now, the average selling price of the basic 128GB iPhone 14 series that goes on preorder today sits at $3796 for the four handsets in the lineup, while if you wanted to buy the whole of the iPhone 13 quartet at launch, it would’ve run you at $3596.
Apple iPhone 15 Pro and iPhone 15 price
In order to weather the economic downturn that may be brought on by interest rate rises and geopolitical headwinds, Apple will try to differentiate its Pro line of iPhone further, tips Mr. Kuo.
Apple also wants to preempt any Android advancements in the high-end of the market that would be brought on by foldable phones in case they become popular, he argues, as right now it holds the lion’s share of the flagship phone market and any encroachment would jeopardize its position, given that it won’t have a credible answer to foldable phones in the next few years at least.
One of reasons why Apple can do the new product segmentation strategy is even though hardware innovation has become more challenging and the market has matured, Android camp still poses no threat to Apple in the high-end market due to brand value & ecosystem disadvantages.
However, it is worth noting Qualcomm’s transfer of high-end SoC orders from Samsung to TSMC, as well as the Android brands/Google’s aggressive strategies for foldable phones, may help improve Android camp’s disadvantage in the next few years in the high-end market.
Needless to say, if Apple keeps the periscope zoom an iPhone 15 Pro Max exclusive and adds other accoutrements to the phone that the iPhone 15 Pro wouldn’t have, we can certainly expect an iPhone 15 Pro Max price bump of the $100 magnitude at least, leaving the iPhone 15 series prices as follows:
- Apple iPhone 15 Pro Max price: $1199
- Apple iPhone 15 Pro price: $999
- Apple iPhone 15 Plus price: $899
- Apple iPhone 15 price: $799
In any case, the iPhone 15 series is shaping up to be another long-term strategy shift by Apple in a market that is getting more challenging by the day.
