The iPhone continues to be the phone of choice for US teens, according to the latest data from research firm Piper Sandler. According to the “Taking Stock with Teens” survey conducted by Piper Sandler between August 17 and September 16 shows that 87% of US teenagers are using an iPhone. The survey has polled nearly 10,000 teens living across 44 states and averaging 15.8 years old.
Piper Sandler’s “Taking Stock with Teens” survey also shows that 88% of all interviewed teens’ next phone would also probably be an iPhone.
Why is this data important? Clearly, it shows that Apple is likely to enjoy a healthy growth in its services in the future as teens grow up and subscribe to more Apple services. Basically, Apple is growing its own future userbase and hooking them into the ecosystem – the iPhone comes first, followed by a gradual transition to services as well. Apple Pay was the second most popular payments service among US teens, scoring a growth to 35% up from 32% in the spring. Still, cash rules everything around teens, with 85% of the interviewed preferring physical moolah over digital alternatives.
“While we are somewhat surprised by the cash penetration among teens, we believe it is a function of 35% of teens surveyed not having a traditional bank account,” says the Piper Sandler report. “We expect as teenagers get older, they will graduate to electronic payments methods such as Apple Pay, PayPal, and others.”
