Threads users can now tag people in photos

Meta is pouring serious resources into its Threads app in an attempt to take on Twitter. The social media app announced this week it has added the ability to tag people in photos and a “media” tab where users can see pictures and videos posted on Threads.

The news comes just days after Twitter and much smaller rival Bluesky added a media tab that highlights videos and photos in posts published on their social platforms. However, Meta’s Threads raises the bar a bit with the addition of a somewhat useful feature, photo tagging, which is one of the basic Facebook features.

Instagram head Adam Mosseri was the first to break the news about these small updates coming to Threads: “the markup feature lets you easily add your take on someone else’s post (highlighting text is a great way to show what resonates with you), and the ability to tag people in the photos you share. We’re also introducing a “media” tab where others can quickly see all photos and videos you share, a long overdue request from the community.”