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Pocket Gamer Connects London, the flagship event of the year for the games industry, proudly welcomes TikTok as its Titanium sponsor for the 2025 event. A global leader in digital entertainment, TikTok is powering this year’s conference with innovation, inspiration, and unforgettable networking opportunities.
Superstar keynote: Unleashing Creativity: Transforming Engagement on TikTok
Don’t miss TikTok’s exclusive superstar keynote session as part of the Global Trends track on Monday, January 20, 2025 at 10:40AM in Track Room 1, where one of the industry’s most influential marketing leaders will take the stage:
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Shani Eichbom, a marketing visionary with over 12 years of experience, has established herself as a leader in driving global strategies that produce measurable business growth. Known for her sharp strategic thinking and inspiring thought leadership, Shani is on a mission to redefine games marketing and create meaningful industry connections.
Shani will present “Unleashing Creativity: Transforming Engagement on TikTok” offering actionable insights on moving beyond traditional metrics to measure meaningful user engagement and commitment. In a world overflowing with content, standing out requires more than advanced ad technology—it demands creative strategies that genuinely resonate with audiences. TikTok’s suite of AI-powered creative tools makes it easier than ever to craft scroll-stopping campaigns, from simple asset repurposing to immersive, native experiences, putting high-impact creative within reach for everyone.
Co-Sponsors of the Global Connects Party
TikTok is also bringing the fun as a co-sponsor of the Global Connects Party, the flagship networking and social event happening on Day 1 of the conference. This event is open to all Pocket Gamer Connects London delegates, offering the perfect opportunity to relax and connect after a day of learning and networking
About the Global Connects Party
Veterans of Pocket Gamer’s legendary parties know this is where the magic happens. The Global Connects Party is a vibrant, drink-fueled celebration of mobile gaming camaraderie, a place to meet industry leaders, exchange ideas, and form connections that can shape your future.
If you’re new to Pocket Gamer parties, welcome to the action! Prepare to sail the high seas of fun, networking, and industry bonding. With TikTok as a co-sponsor, you can expect an unforgettable experience.
Why attend?
From TikTok’s insightful keynote to the excitement of the Global Connects Party, Pocket Gamer Connects London 2025 offers a unique blend of learning, inspiration, and celebration. TikTok’s partnership underscores its commitment to driving the gaming industry forward and creating memorable opportunities for delegates to connect and thrive.
Don’t miss out – register now to secure your spot at Pocket Gamer Connects London, and join us for a week of industry-leading sessions, networking, and, of course, incredible fun.
