Then-President Trump threatened to ban TikTok from the U.S. market approximately two years ago
These prompts will remind TikTok users to take a break from the app after a certain amount of uninterrupted screen time has passed. The amount of screen time can be set as long or as short as the user desires. TikTok members aged between 13 and 17 who have used the app for more than 100 minutes in a single day will be reminded the next time they open TikTok that they can use the screen time limit tool.
Oracle, Microsoft, and Walmart were all interested in buying TikTok back in 2020
Carolyn Bunting MBE, CEO of Internet Matters, said, “The research showed that younger users would welcome the introduction of built-in features and settings that prompt them to both think critically about the time that they are spending online, but also encourage them to use settings to actively manage the time they spent on the app. It is important that they feel in control of their online experiences and are helped to make considered choices. We look forward to TikTok developing further features that will put children’s wellbeing at the heart of their design choices.”
TikTok was almost banned in the United States
Earlier this year, TikTok made some major changes to its short-form video platform. Looking to take on YouTube, TikTok increased the length of its maximum videos from 60 seconds to 180 seconds (or from one minute to three minutes). It then increased the video length once again from 180 seconds to six hundred seconds (3 minutes to ten minutes). Now, the more than one billion monthly active users on the app have a reason to spend some more time on TikTok.
Eventually, Trump decided that he wanted TikTok to be owned by a U.S. company and said that for the app to be allowed to be used in the states, it would have to have U.S. ownership. Three U.S. firms appeared to be interested including (quite surprisingly) Oracle and Walmart. Microsoft also had a strong interest in buying the U.S. version of TikTok.
