Highlighting the presence of AI in Apple’s product ecosystem, Cook stated, “[Artificial Intelligence is] literally everywhere on our products,” and acknowledged ongoing research in generative AI. This commitment aligns with industry trends and underscores Apple’s determination to stay at the forefront of technological advancements.
Apple’s natural progression into the AI scene is clear, given the moves of its competitors. Google showcases its ever-evolving chatbot, Bard, while Microsoft and OpenAI flaunt the ChatGPT. Meta recently introduced its AI assistant at the Connect 2023 event. The prevalence of AI among these tech giants signals a trajectory where AI continues to be a pervasive force in the technological landscape, showing no signs of slowing down.