Tim Cook says Apple sees “a lot of potential” in AR
With a background consisting of real-life images from a handset’s front-facing camera, directions are superimposed on top of the images along with the names of certain well-known landmarks. In response to a reporter’s question about the company’s plan for the metaverse, Cook said, “We see a lot of potential in this space and are investing accordingly,”
Apple’s mixed reality headset could be unveiled later this year
In 2022 or 2023, Apple will reportedly unveil its mixed reality device that offers AR along with Virtual Reality (VR). VR is a completely fake environment that is supposed to confuse the user into believing that the completely made-up environment he is viewing is real. The mixed reality device will reportedly be followed up the next year with the long-awaited Apple Glass, a device that resembles an ordinary pair of glasses but has AR capabilities.
AR apps could give Apple’s services unit a shot in the arm
It was a brilliant strategy on Apple’s part and devices offering AR like the mixed reality headset and Apple Glass should surely increase revenue coming from apps that are sold to owners of these devices. Even though the experience that consumers had with Google Glass was not always pleasant (getting kicked out of bars and theaters and being called “glassholes” surely was not fun), Apple might be able to develop enough apps before the release of the product to make the device more useful to users immediately on its release.
Some, like AirPower, never appear and end up canceled. But the truth is that the mixed reality headset is just too important to the future of Apple to become vaporware. The AR focused (no pun intended) Apple Glass, however, could arrive as late as 2025.
