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Roblox is now rewarding players with up to 25% more Robux for purchasing the currency from its website instead of on app stores.
The difference is most evident in Roblox’s largest available purchase, priced at $199.99, where players will now earn 24,000 Robux on the web compared to 22,500 in-game on mobile or console. This means an additional 1,500 Robux earned for a purchase on Roblox’s own store.
A its lowest price point, $4.99 will net players 500 Robux on the site versus 400 on app stores.
The new pricing model applies to all countries where Robux are available and is intended to be a long-lasting, “durable” change – not a limited-time promotion.
Away from the app stores
Much like a web shop, Roblox’s online marketplace exists outside of any in-game experiences and is home to many purchasable items that can be used within them.
This means that purchases made on the website dodge app store fees from Apple and Google on mobile – a cut that an increasing number of developers are aiming to avoid.
Users can buy Robux on Roblox’s site and are now further incentivised to do so instead of buying in-game, with six different price points all rewarding extra currency.
“Users can now receive up to 25% more Robux when purchasing through gift cards, computer, or web,” Roblox shared on the platform’s Creator Hub.
“If a user already has a Roblox gift card and redeems it on their computer or web, they will also receive up to 25% more Robux.
“This new pricing will be available for all global users moving forward. Giving users more Robux means more Robux for our creator community to earn.”
The change has come in the wake of Roblox’s plan to see “10% of all gaming revenue” flow through its ecosystem.
Epic Games CEO Tim Sweeney took to Twitter to celebrate Roblox’s website-based incentive, posting: “Awesome to see Roblox finally fighting the Apple tax. I hope that the current Epic v Apple contempt of court proceeding stops Apple’s ludicrous scare screens and junk fees, so that all apps can send users to web based payments and pass on the savings like this.”
Sweeney has been open about his disdain for “ridiculous” app store fees for some time.
