Background image credit – 9to5mac
“Today at Apple” tutorials date all the way back to 2017, an initiative aiming to inspire curious customers and draw them in to explore their creative potential using Apple‘s diverse technology.
It first started as makeshift in-store presentations and workshops, but quickly expanded into a more organized and regular phenomenon. When the pandemic hit in 2020, Today at Apple moved online, initially holding the meetings via conferencing platform Cisco Webex.
The first 5-minute YouTube video in the series was published yesterday to Apple’s official YouTube channel. There has been no sub-channel or even playlist created yet that is dedicated to Today at Apple videos, but the latter is sure to come as they start to pile up over time.
The tutorial is certainly highly entertaining, inspiring for artists, and easy to follow—but Apple has also incorporated copious amounts of product placements to showcase its gadgets and software as the ideal choices for the present artistic endeavour. Understandably so, as Today at Apple has always had the covert goal to draw you into their ecosystem by appealing to your creative passions, and convincing you to use their range of products.
While Today at Apple is universally focused on developing creativity and inspiring curious people, the sessions are by no means confined to art tutorials: they can include anything from product demos to musical performances, and presentations on all sorts of interesting subjects.
